Apple iPhone 8 Might Not be Pricey

The next iPhone of Apple, rumored to be called as the iPhone Edition or iPhone 8, can be pricey. However, it may not be as expensive as thought originally.

Analysts Questioning the Logic

Steven Milunovich, an analyst at UBS, says in a recent note to investors that he and Benjamin Wilson (his fellow analyst) doubt the logic of rumors saying that Apple would offer a $1,200 iPhone in 2017. The analyst instead says that the company can price the iPhone 8 at $900. The better-end option with more features can be priced at $1,000.

The next iPhone of Apple is anticipated to be released at the press event of the company on Sept. 12 at 1PM ET. This will be the first event hosted at the Steve Jobs Theater located at Apple Park Headquarters. The company is also anticipated to launch 3 new iPhones.

The first model could be the iPhone Edition branding or iPhone 8 that offers huge upgrade. The other two models can be the iPhone 7s and iPhone 7s Plus that may provide tiny updates over the previous iPhones.

The iPhone 8 could feature an OLED screen (organic light-emitting diode) according to the recent reports. This provides sharper visuals than the LCD (liquid-crystal displays) utilized in all past iPhones. In addition to that, the iPhone could feature a refurbished design. This may include a screen that almost covers entirely its face. It could also feature a glass finish and a band made of stainless steel around the spine.

In addition to that, the iPhone could feature a refurbished design. This may include a screen that almost covers entirely its face. It could also feature a glass finish and a band made of stainless steel around the spine.

The Cause for the $1,200 Rumors

All of the upgrades, together with the rumors of the wireless charging supported by iPhone 8, have resulted from experts to say that iPhone 8 would be more than $1,000. Several reports even said that iPhone 8 could cost $1,400.

With that price tag, iPhone 8 will greatly be more expensive that its major competitors. For instance, the recently launched Galaxy Note 8 only costs about $950. However, the history of Apple may be the guide on pricing even with those technological progresses, according to the analysts.

Also, the analysts noted that the company hardly prices too far above than its competitors. The analysts also detailed how they think the company thinks about pricing in their note to investors. They think that Apple selects a price band that is worth it and then creates a product.

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